2014 - Business Development 101: Tools and Techniques to Build a Successful Law Practice

1.0 Ethics AV CLE Credit; WSBA #372001

This 3 hour cutting edge program, which includes 1 Ethics credit, will demonstrate how you can build a law practice successfully and ethically.


Recorded:  03/21/2014
Credits:  1.0 Ethics AV CLE ; WSBA #372001
Length: 3:29:34

Featured Speakers:
Jennifer Willner, Ann Guinn, Shari Campbell, Rob McNair-Huff, Gil Price, Greg McLawsen

This cutting edge program will demonstrate how you can build a law practice successfully and ethically. You will hear some of the best tips and techniques to connect with potential clients and referral sources, maximize marketing opportunities within your comfort areas, learn the importance branding your practice, identify creative ways to expand your practice, navigate the ethical uses of social media, and create higher visibility for your law firm. You have limited dollars to spend on client development activities; sign up for this program to learn what will work for you. Only accredited for 1 Ethics CLE Credit, but contains 3 hours of invaluable information for your future practice.


Session 1 - Law Firm Branding: Distinguishing Yourself in a Competitive Marketplace
Shari Campbell & Rob McNair-Huff

Session 2 - Selling Legal Services: Development a Rainmaker Psychology
Jennifer Willner

Session 3 - The Rainmaker's Toolbox: Tips, Ideas, Methods and Suggestions to Build Your Law Practice
Gil Price

Session 4 - Developing a Niche Practice and Other Creative Business Opportunities
Ann Guinn

Session 5 - The Ethics of Using Social Media
Greg McLawsen


Jennifer Willner, Halvorson Losie Willner PLLC, Bellevue | Bellingham
Jennifer is a principal in the firm Halvorson Losie Willner PLLC with offices in Bellevue and Bellingham, WA The firm's partners have over 70 years combined experience representing employers throughout the Northwest in the entire range of labor and employment law matters.

Our law practice seeks to provide fast, cost effective, advice on labor and employment law matters when it is needed and where our clients are located. This business philosophy translates into being available by phone and email late into the evening and on weekends and travelling to our client's place of business when face time is requested or required. Our firm has implemented the latest technology to be mobile, paperless and accessible.

Our clients are diverse: very large government contractors, construction and manufacturing companies, municipal governments, non-profit associations, charitable organizations, and small private employers. Labor and employment law is all we do, put us to work.

Jennifer is the immediate past Chair of the Washington State Bar Association Solo & Small Practice Section and is a member of the Employment Law, Administrative and Elder Law Sections. She enjoys talking with other solo and small firm attorneys around the state about the practice of law. She is writing a book which will be published by the American Bar Association sometime in 2014.

Ann Guinn, G&P Associates, Kent
Ann M. Guinn, Principal of G&P Associates, is a law practice management consultant to solo and small law firms. Drawing upon her 30+ years' experience in the legal community, Ann helps her clients transform their current practices into highly profitable businesses that are designed for maximum productivity, efficiency, and client experience. In addition to one-on-one consulting, Ann regularly offers teleseminars, membership coaching groups, and CLEs. She has served with the Executive Committee of WSBA's Solo & Small Practice Section since 1994. Ann has been a featured speaker on law practice management issues at ABA meetings, as well as solo and small firm conferences across the U.S. She is serving her third year as co-chair of the WSBA
Solo and Small Firm Conference. Ann's book entitled Minding Your Own Business: The Solo and Small Firm Lawyer's Guide to a Profitable Practice (ABA May 2010) is now available on five continents, and in the U.S. through the ABA webstore at www.americanbar.org.

Shari Campbell, Vice President & Co-Owner, Jay Ray, Tacoma
Practical solutions to complex issues delivered with insight and humor. That's Shari, whether she's tackling a marketing challenge, helping leaders identify the soul of their organizations or finishing a building project at the family cabin in Leavenworth. Shari brings together data-driven, left-brain strategic sense with creative, right-brain sensibility. From facilitating the launch of a new hospital service line to exploring new ways to increase a client's business, Shari adeptly applies the right tools for the job.

Shari brings business acumen that spans eras and industries. Clients appreciate her creative problem solving style and thoughtful partnership when dealing with complex matters. She relishes the opportunity to dive into research data and craft exciting brands and advertising campaigns-and enjoy a glass of Washington wine.

Shari holds a BA from Western Washington University (Go Vikings!) and earned her MPA, Business and Public Administration at Seattle University.

Rob McNair-Huff, Jay Ray, Tacoma
Rob knows that every communication should be strategic-and on message. A longtime resident of Tacoma and Pierce County, Rob is deeply rooted in the community. His approach is always thoughtful, placing the client front and center before devising a smart way to transform communications into results. He can craft messages and campaigns to reach thousands of people or influence a few dozen. Before joining JayRay, Rob served as a government communicator and spokesperson. In a former life, he worked on the media side as a reporter. When Rob isn't shaping communications he is writing books, running with the Tacoma Runners group he helped found or biking around Tacoma. He might also be spied taking photos, watching birds and living life out loud on social media channels.

Gil Price, Price Management Group, Seattle
Gil Price brings more than 25 years of management experience to PMG. Gil takes pride in his professional, ethical and "it's my firm" business philosophy as he strives to achieve the same smooth operation, high levels of professionalism and ethics, and success for your business as he does for his own. With PMG, you get the best of both worlds - the objective professional perspective and flexibility of a consultant, as well as the dedication and engagement you would expect from a partner or dedicated employee. PMG's law firm management consultant services will be provided directly by Gil Price or by PMG's team under his supervision. The PMG team consists of experienced professionals, subcontractors, specialists and vendors who have been carefully selected for your special needs. Whether working directly with Gil or team members under his personal supervision, you avoid the costs, time, commitment, and aggravation of hiring an employee.

Greg McLawsen, Puget Sound Legal, Tacoma
Greg McLawsen is the principal attorney of Puget Sound Legal where he represents families in the U.S. immigration system. Greg goal is to use technology and innovation to deliver excellent legal services efficiently and affordably. Greg is active in the leadership of the American Immigration Bar Association and Solo and Small Practice Section of the Washington State Bar Association. He routinely publishes and presents on subjects relating to immigration law, legal ethics and law practice management.

Greg entered law school planning to pursue a career in public interest law at non-profit organizations. He attended the University of Nebraska SChool of Law, where received a year of immigration law training as a student attorney at the school's Immigration Clinic. During law school Greg worked as a law clerk at a non-profit firm representing low-income families in class action lawsuits. After graduating Greg worked as a research editor for Immigration Law and Procedure, the country's leading immigration law treatise. Greg then served two years as judicial law clerk in Washington State Superior Court for Kitsap County, where he judges in their judicial work.


General Registration - $60.00

Seattle Univeristy School of Law Alumni - $45.00

AV CLE Credit is self-reported to the Washington State Bar Association, by logging into your "My WSBA" webpage, at www.mywsba.org.
For further information, please contact the WSBA Service Center at 206-443-WSBA (9722), 800-945-WSBA (9722), or questions@wsba.org.